Adaptive Translation™

Reduce Human Translation Costs Without Sacrificing Quality

MotionPoint’s Adaptive Translation™ delivers human-quality translations at a fraction of the cost by utilizing Artificial Intelligence, Translation Memory, and Algorithmic Translation.

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What Is Adaptive Translation™?

Adaptive Translation™ is composed of three technological elements, Artificial Intelligence (AI), Algorithmic Translation, and Translation Memory, plus one optional human-layer of translation review. These smartly engineered components of Adaptive Translation™ work in conjunction to deliver a human-quality translation outcome while minimizing actual human translation costs.

Read how it works below:

When MotionPoint’s platform detects new content on your site, it automatically sends it off for Adaptive Translation™

Translating From Memory...

Memory Optimizer

Automatically reuses previously translated content and identifies repetitive patterns for faster, cost-effective translations. Maintains brand voice and cultural nuances with precision.

Translation Savings

Translation Quality

Translating By Brand Voice AI...

Brand Voice AI

Transforms your style guide and glossary into AI-powered translations that mirror your brand’s tone, style, and terminology. Achieves up to 65% higher quality than generic machine translation.

Translation Savings

Translation Quality

Reviewing Quality

AdaptiveQE

Real-time quality scoring ensures only content below your selected quality threshold is sent for human review. Reduces costs while guaranteeing consistent quality.

Translation Savings

Translation Quality

Human Post-Editing (Optional)

Professional translators refine content for unmatched accuracy and localization, delivering final translations ready for your audience.

Translation Savings

Translation Quality

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Adaptive Translation™ Reduces Costs and Increases Quality

Two powerful technologies within Adaptive Translation enhance cost-savings and translation quality:
Brand Voice AI and AdaptiveQE.
Brand Voice AI
  • By leveraging your style guide and glossary Brand Voice AI reduces translation costs while replicating your brand's specific tone, style, and terminology in any language.
  • Brand Voice AI generates translations that are 40%-65% better quality than generic machine translations or LLMs such as Google Translate and ChatGPT.
AdaptiveQE
  • Scores translation quality in real-time to identify when and where a professional translator needs to review or edit the translated content.
  • Reduces translation costs by only sending content for human review when it does not meet your pre-selected quality threshold.

The Benefits of MotionPoint’s Adaptive Translation™

Adaptive Translation™ has the potential to shift the way organizations across industries think about content translation and localization. Adaptive Translation™ limits the number of words that need to be translated by a human being, which results in big savings on translation costs over time while still receiving human-quality translation services.


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AI-driven translations that adapt to your brand's specific voice and tone.

Predictable translation costs ensure price transparency and reliability for your organization.

Cost-efficiencies that scale. Pay less and less for human translation as you grow. 

Quality estimation to help ensure quality standards are met with less expensive human review.

New content updates are translated and deployed in one business day.

Pain Points Adaptive Translation™ Solves

Leverage MotionPoint’s technology to pay less for human-quality translation and enable your team to get their translation done faster by:
AI & Translation Quality Estimation

Eliminate unnecessary work for your internal teams by leveraging the full power of Brand Voice AI and AdaptiveQE technology.

Translation Flexibility
and Control

Strategically leverage Brand Voice AI and human translation in any given web page, to help control costs.

Continuous
Translations

Hands-off, real-time translation ensures the fastest turn around time in the industry without burdening your team.

Quality Brand
Messaging

With Adaptive Translation™ Brand Voice AI is continuously refined to your preferred brand voice, tone, and message.

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Take a Deeper Dive

Want to learn more about the translation and localization industry? Check out our resource section and become an expert on all things related to a great multilingual experience.

Learn More In Our Resources Section