B2B Companies Should Localize Their Sites for Spanish, Our EVP Says

Introduction

B2B companies that fail to serve Hispanic customers with translated websites are missing a big opportunity to stand out from competitors, writes MotionPoint EVP Craig Witt in a guest column at Website Magazine.

Hispanic business owners want to work with companies that understand their needs and speak their language. The most important way to engage them is to provide a satisfying online experience.

Advanced translation technologies are the key to delivering high-quality localized websites quickly and easily. Witt wrote.