 7 Min. Read |
 Evan Kramer |
 October 15, 2024 |
Did you know that 68% of customers are willing to switch to a competitor if a brand doesn’t speak their language? This highlights how crucial language is to customer experience. As businesses expand globally, offering multilingual customer portals is key to engaging and retaining users. These portals allow customers to access personalized information and support in their own language, ensuring a smooth, frustration-free experience.
Without multilingual customer portals, businesses risk losing ground to competitors that prioritize localized support. As companies expand into new markets, the ability to engage customers in their preferred language becomes essential for building trust, improving satisfaction, and driving long-term success. In this blog posts, we’ll explore why multilingual portals matter and how they can transform customer experiences, reduce operational friction, and provide a measurable return on investment.
Customer portals are more than just an interface; they are a self-service gateway that enables users to access personalized information, manage their accounts, and resolve issues quickly. However, if these portals are not accessible in the customer’s native language, this essential tool can become a point of friction. This is particularly important for companies expanding into non-English-speaking markets. Research has shown that 35% of customers would switch to a competitor if they couldn’t engage with customer support or services in their language. The potential loss of customers due to language barriers is significant, especially when you’re trying to build brand loyalty in a new market.
Providing multilingual support through customer portals breaks down barriers to customer engagement. A translated and localized portal improves user experience and enhances brand perception. Companies that invest in multilingual portals position themselves as more approachable and customer-centric, making it easier to build long-term relationships. Multilingual portals can also improve your Net Promoter Score (NPS), as customers are far more likely to recommend a company that provides seamless service in their native language.
Localization is more than translating text—it involves adapting everything from date formats to user interface design, ensuring the experience feels native to the user. For example, a customer in Japan might expect to see text flowing vertically and cultural icons that resonate with their specific preferences. This level of detail builds trust and fosters brand loyalty.
Localization is a comprehensive strategy that encompasses far more than just translating content. It’s about making the entire digital experience feel native to the user by adapting visuals, terminology, and workflows that match the expectations of each market. This includes considerations such as date formats, currency symbols, visual design, and even the tone of the language used. For companies looking to break into new markets, this can be a game-changer. Offering a localized portal enhances the customer experience and ensures that your brand is seen as part of the local landscape, not as a foreign entity.
Localization provides your business with an opportunity to reduce friction and create a more engaging user experience. Customers will feel more comfortable and confident navigating your portal, making them more likely to complete transactions, seek support, or engage with your content. This, in turn, can boost customer retention and satisfaction, giving you a competitive edge.
A localized experience goes beyond the portal itself. It includes all customer touchpoints, from support chats to transactional emails and billing notices. Every interaction that takes place in the customer’s preferred language contributes to a stronger relationship between the brand and the customer. By investing in localization, you’re not just improving usability; you’re building a lasting emotional connection with your audience.
Localized portals can reduce operational costs by decreasing the volume of support tickets or calls. A well-designed multilingual portal allows users to solve their own problems without needing to reach out to a help desk. In this way, localization improves both the efficiency of your business operations and the customer experience simultaneously.
Investing in multilingual customer portals isn’t just about providing a better customer experience—it’s also about achieving measurable business outcomes. Research shows that businesses that improve customer retention by just 5% can see profit increases ranging from 25% to 95%. This is because loyal customers tend to spend more, refer others, and require fewer resources to serve. For companies expanding into new markets, providing a localized portal in a customer’s preferred language is a powerful way to build loyalty and drive long-term profitability.
Revenue potential in new markets is tied to the quality of the customer experience. 74% of customers are more likely to make a repeat purchase from a company if they receive post-purchase support in their native language. This means that multilingual customer portals do more than facilitate transactions—they actively contribute to repeat business and long-term loyalty. By localizing your customer portal, you’re not only improving the customer experience but also increasing the likelihood of upselling and cross-selling to these newly engaged customers.
Multilingual portals provide valuable data insights. By tracking user behavior and preferences across different regions, companies can gain a deeper understanding of what works in each market. This data can be used to refine marketing strategies, improve product offerings, and further tailor the user experience to meet regional needs. Ultimately, investing in multilingual customer portals allows companies to be more agile and responsive to the demands of their international customer base.
The competitive advantage gained from offering multilingual portals cannot be overstated. In today’s global economy, businesses are competing on a worldwide scale, and customers have more choices than ever before. By providing localized experiences, you position your company as a leader in customer-centric innovation, attracting not only new customers but also converting your competitors’ users.
One healthcare provider faced the challenge of effectively serving a diverse, multilingual patient base. With a growing international presence, the provider needed a way to communicate critical health information, appointment details, and medical records to patients in their preferred languages.
By implementing a multilingual customer portal, they enabled patients to access vital information in their native languages, removing barriers that previously hindered communication. This not only streamlined the appointment scheduling process—reducing errors by 50%—but also increased patient satisfaction by 25%.
The healthcare provider also benefited from dynamic translation capabilities, ensuring that updates to medical records, treatment plans, and appointment details were consistently and accurately reflected across all languages. This led to a significant reduction in call center queries, as patients could now access clear, up-to-date information independently.
As a result, the provider saw improvements in operational efficiency and strengthened its reputation for delivering patient-centered care across international markets. The multilingual portal proved to be a pivotal tool in driving both patient engagement and trust.
MotionPoint specializes in providing comprehensive solutions for companies looking to expand into new markets through localized customer portals. Our approach goes beyond basic translation—we focus on providing an end-to-end service that covers every aspect of localization, from ensuring cultural relevance to maintaining brand consistency. With our Brand Voice AI and AdaptiveQE tools, we can ensure that your portal’s content aligns perfectly with your brand’s tone across multiple languages.
By partnering with MotionPoint, you can ensure that your business is well-positioned to succeed in any market. Whether you’re expanding into Europe, Asia, or Latin America, our multilingual customer portals will help you build trust, improve customer engagement, and drive business growth.
