How to Create Your Brand’s Perfect Digital Channel Strategy

Introduction

Digital marketing experts often stress the importance of being “omnichannel ready.” But with so many different channels available, how can companies know which one are right for their business?

Finding the answer, writes MotionPoint Chief Revenue Officer Craig Witt in an article for SalesTech Star, starts with data … and then using that data to deliver quality customer experiences.

Witt offers advice for creating a strong omnichannel strategy, including:

• Evaluate website analytics, as well as search and social data, to determine which platforms your customers value most
• Consider your global customers, and provide them immersive websites and omnichannel experiences in the languages they prefer
• Preserve brand continuity across channels, markets and languages by repurposing website content for social media posts, emails and more

Read the full story at SalesTechStar.