International SEO Helps Boost Multilingual Website Performance

Introduction

Merely deploying a translated website isn’t enough to rank high in search and drive traffic, writes Blas Giffuni, Director of Digital Marketing at MotionPoint, in an article for Apparel Magazine.

It’s important to understand the nuances of international SEO, and how it impacts a company’s global digital strategy. International SEO considerations go further than keywords and subdomains, Giffuni says. To rank high in search, apparel companies need to provide outstanding content and a superb UX, and write and design with humans in mind.