Introduction

For years, South Korea has represented a thriving global market—one that Western companies should consider serving, especially online.

It’s a perfect storm of opportunity: South Korea is Asia’s fourth-largest economy by GDP, it’s highly industrialized, and its economy has grown annually by an average of 7% for almost 50 years straight.

Its high-speed Internet and smartphone penetration rates are also through the roof, making this hyper-connected market online-fluent and ripe for engagement.

But is your company fluent in the South Korean market, and how to serve its customers? These days, launching translated websites and highly-localized content and promotions is easier than ever. And due to the way retailers price products there, Korean consumers are crazy to buy from Western websites—particularly American ones. They save lots of money that way!

Learn more about the powerful opportunity the Korean represents … and how to capitalize on a shopping phenomenon called jikgu … in our latest free e-book, Market Close-Up: South Korea.

In it, you’ll gain exclusive insights into the market, and why serving them with bargains on mobile-friendly online experiences is a key component to success. Koreans of nearly age are smartphone- and web-savvy; reaching them online is easier and more affordable than ever.

Companies that embrace language translation, and resonant localizations—including marketing, product availability and sales events—can see great success in highly-engaged international markets like South Korea.

Learn more in our latest e-book. It’s free: