Use Spanish-Language Experiences to Attract Employees

Introduction

U.S. Hispanics make up a growing part of the workforce, yet many companies aren’t fully optimizing their online content to appeal to these tech-savvy bilingual employees, writes MotionPoint EVP Craig Witt in a recent article in Industrial Maintenance & Plant Operation Magazine.
A savvy digital approach that offers robust Spanish-language content is key to attracting and retaining talented Hispanic staff. Witt offers three keys for engaging this growing segment of the U.S. workforce:

• Understand how U.S. Hispanic engage online
• Appeal to Hispanic job seekers with robust Spanish-language digital content
• Continually engage current Hispanic employees

Read more in Witt’s full article in Industrial Maintenance & Plant Operation Magazine.