Based in Texas, Thermon is a publicly traded global company that designs and manufactures heat tracing equipment for temperature maintenance of pipes, tanks and instrumentation. Thermon’s highly specialized products are used by companies in the petroleum, chemical processing and electrical power generation industries.
As Thermon’s business grew internationally, the company needed to offer its website and technical documents in local languages to better serve its global customer base.
“Our content is highly technical,” said Lance Bielke, Manager, Marketing Communications at Thermon. “We needed to find a solution that would provide very accurate translation of both our online and offline technical communications. We also have a lean marketing team, so we needed an efficient way to launch, operate and optimize our local language websites.”
Partnering with MotionPoint
During his search, Bielke learned about MotionPoint and reviewed the company’s work. He asked MotionPoint to provide examples of translated websites of customers in the same industry; those sites would provide technical information and messages similar to Thermon’s. “The examples enabled our regional staff to judge the quality of MotionPoint’s translations, which they rated as excellent,” Bielke said.
“Before evaluating MotionPoint, I worked with several translation companies that touted quality,” Bielke continued. “But I found it difficult to obtain a good deliverable that reflected the technical accuracy and key messages we aim to provide our customers. We decided to move forward with MotionPoint largely due to their high-quality translation of our technical content, along with their automated solution for launching and operating multilingual websites.”