MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
Creating an International Strategy to Bridge Global Markets
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By: Dominic Dithurbide
March 13, 2025
Creating an International Strategy to Bridge Global Markets

Learn how to successfully create an international strategy to expand your company into global markets.

International Business Strategies
Is English Still the ‘Lingua Franca’ of the Internet?
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By: Evan Kramer
Is English Still the ‘Lingua Franca’ of the Internet?

For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?

International Business Strategies
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
March 12, 2025
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

International Business Strategies
Advantages and Disadvantages of Globalization
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By: Dominic Dithurbide
Advantages and Disadvantages of Globalization

Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.

International Business Strategies
How to Optimize Your Content for Success in International Markets
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By: Annabelle Kite
February 24, 2025
How to Optimize Your Content for Success in International Markets

Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localized marketing drive global success and foster authentic cultural connections.

International Business Strategies
Why Marketing Your Translated Website Matters More Than You Think
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By: Dominic Dithurbide
February 14, 2025
Why Marketing Your Translated Website Matters More Than You Think

A translated website is just the beginning. Without multilingual marketing—SEO, localized content, and performance marketing—global audiences may never find you. Learn how to turn your website into a true growth engine.

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International Business Strategies
The Critical Role of Quality Translation in the Age of AI Search
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By: Christian Connors
January 27, 2025
The Critical Role of Quality Translation in the Age of AI Search

Discover how poor-quality translations impact AI and voice search visibility, eroding trust, damaging rankings, and affecting your global strategy.

International Business Strategies
How Adaptive Translation Adapts to Your Brand’s Voice
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By: Verity
January 23, 2025
How Adaptive Translation Adapts to Your Brand’s Voice

Discover how Adaptive Translation ensures your brand voice stays authentic across languages and cultures, helping your business connect globally.

International Business Strategies
The Business Case for Multilingual Websites: Driving Global Growth
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By: Dominic Dithurbide
January 14, 2025
The Business Case for Multilingual Websites: Driving Global Growth

Explore the business case for multilingual websites and discover how they drive global growth by increasing revenue, enhancing SEO, and improving customer loyalty.

International Business Strategies
Memory Optimizer: A Smarter Approach to Translation Memory
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By: Christian Connors
January 07, 2025
Memory Optimizer: A Smarter Approach to Translation Memory

Discover how Memory Optimizer redefines translation with advanced pattern matching, contextual learning, and dynamic updates. Learn how this innovative tool enhances multilingual content creation while maintaining brand voice and improving efficiency.

International Business Strategies
Harnessing Automatic Quality Estimation for Superior Website Translations
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By: Dominic Dithurbide
December 27, 2024
Harnessing Automatic Quality Estimation for Superior Website Translations

Discover how Automatic Quality Estimation technology, including MotionPoint's AdaptiveQE, transforms website localization by enhancing translation accuracy, reducing costs, and streamlining workflows.

International Business Strategies
Crafting a Multilingual Content Strategy: Tips for Translating Blogs, Videos, and Social Posts
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By: Evan Kramer
December 19, 2024
Crafting a Multilingual Content Strategy: Tips for Translating Blogs, Videos, and Social Posts

Discover how to craft a multilingual content strategy that effectively translates blogs, videos, social posts, and customer portals to engage global audiences.

International Business Strategies
How AI Will Transform Website Translation in 2025
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By: Verity
December 17, 2024
How AI Will Transform Website Translation in 2025

Discover the game-changing AI-driven translation trends of 2025, as cutting-edge technologies redefine speed, accuracy, and scalability for businesses expanding into global markets.

International Business Strategies
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach
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By: Christian Connors
December 13, 2024
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach

Learn essential strategies for multilingual SEO in 2025 to boost your website’s global visibility and engage international audiences.

International Business Strategies
Unlocking New Markets with Localized Video Content in 2025
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By: Christian Connors
December 10, 2024
Unlocking New Markets with Localized Video Content in 2025

Learn how to optimize multilingual marketing strategies in 2025 with localized video content that resonates across diverse languages and cultures.