MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

B2B Strategy
The Importance of Website Localization in a B2B2C Environment
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By: Gary Bailey
September 25, 2024
The Importance of Website Localization in a B2B2C Environment

In a B2B2C model, website localization is critical for communicating effectively with both business clients and end consumers. This blog explores how to balance technical precision and cultural relevance to enhance global engagement.

International SEO
Mastering Hreflang Implementation for Multilingual SEO
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By: Verity
September 18, 2024
Mastering Hreflang Implementation for Multilingual SEO

Learn how hreflang tags help optimize your multilingual website by ensuring users see the correct language and region-specific version of your site.

B2B Strategy
Understanding the Difference in Spanish vs English Cost-Per-Click
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By: Dominic Dithurbide
September 13, 2024
Understanding the Difference in Spanish vs English Cost-Per-Click

Explore the differences in cost-per-click (CPC) between English and Spanish searches, and learn how marketers can use this knowledge to reduce ad costs and optimize multilingual marketing.

International SEO
Common Mistakes Marketers Make After They Translate Their Website
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By: Evan Kramer
September 11, 2024
Common Mistakes Marketers Make After They Translate Their Website

Discover the most common mistakes marketers make after translating their websites and how to effectively promote and optimize multilingual sites for maximum reach and engagement.

International Business Strategies
6 Ways to Increase Traffic to Your Multilingual Website
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By: Evan Kramer
September 04, 2024
6 Ways to Increase Traffic to Your Multilingual Website

A word-for-word translation of your website content won’t always guarantee a traffic boost. Learn how to optimize your multilingual site and attract visitors for better results.

Customer Experience
Navigating Regulatory Compliance in the Legal Industry with Website Translation
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By: Dominic Dithurbide
August 27, 2024
Navigating Regulatory Compliance in the Legal Industry with Website Translation

Explore the critical aspects of regulatory compliance in the legal industry, with a focus on the importance of translation and localization, and the impact of GDPR on legal practices.

Website Translation
Navigating Regulatory Compliance in the Manufacturing Industry with Website Translation
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By: Gary Bailey
August 21, 2024
Navigating Regulatory Compliance in the Manufacturing Industry with Website Translation

Ensure regulatory compliance in manufacturing with a focus on suppliers, distributors, and key regulations like REACH. Learn how translation and localization services help maintain compliance across global markets.

Customer Experience
Why Accurate Translations Are Critical for Healthcare Regulatory Compliance
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By: Christian Connors
August 13, 2024
Why Accurate Translations Are Critical for Healthcare Regulatory Compliance

Learn why accurate website translation is essential for meeting healthcare regulatory compliance and how it ensures patient trust and adherence to legal standards.

International Business Strategies
The Importance of Website Translation for Insurance Regulatory Compliance
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By: Dominic Dithurbide
August 08, 2024
The Importance of Website Translation for Insurance Regulatory Compliance

Discover the critical importance of accurate translations for insurance regulatory compliance and learn how the right translation partner can ensure precision, security, and cultural adaptation in global markets.

International Business Strategies
The Importance of Website Translation for Financial Regulatory Compliance
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By: Evan Kramer
July 31, 2024
The Importance of Website Translation for Financial Regulatory Compliance

Discover why accurate translations are essential for regulatory compliance in the financial services industry and how the right translation partner can ensure precision, security, and cultural adaptation in global markets.

International SEO
How High-Quality AI Translation Can Improve Your Website’s SEO
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By: Christian Connors
July 25, 2024
How High-Quality AI Translation Can Improve Your Website’s SEO

Explore how high-quality AI translation can significantly enhance your website’s SEO, improve user experience, and drive better visibility in global markets. Discover the benefits of partnering with top translation services for optimized multilingual content.

Website Translation
The Importance of Flexibility of Scope in Website Translation
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By: Verity
July 18, 2024
The Importance of Flexibility of Scope in Website Translation

Discover the importance of working with a translation partner that can deliver flexibility of scope in your website translation project, and how MotionPoint can help you adapt and scale your translation projects to meet your unique business needs.

Marketing Strategies
What is Automatic Quality Estimation in Website Translation?
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By: Emily Sorrentino
July 12, 2024
What is Automatic Quality Estimation in Website Translation?

Discover how Automatic Quality Estimation (AutoQE) revolutionizes website translation by using advanced algorithms and machine learning to ensure high-quality translations, reduce costs, and improve workflow efficiency.

International Business Strategies
Why Google Translate Struggles with Word Growth and Localization
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By: Gary Bailey
July 09, 2024
Why Google Translate Struggles with Word Growth and Localization

This blog post defines word growth in website localization, explains its importance, and highlights why Google Translate is not equipped to handle it effectively, leading to potential design and usability issues on translated websites.

B2B Strategy
What is Automatic Post-Editing in Website Translation?
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By: Nathan Lucas
July 05, 2024
What is Automatic Post-Editing in Website Translation?

Explore how Automatic Post-Editing (AutoPE) in Brand Voice AI transforms machine translations, ensuring they align with your brand's unique voice and style, and offering high-quality, consistent results across languages.

International Business Strategies
Is Low-Quality AI Translation Hurting Your Website’s SEO?
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By: Dominic Dithurbide
July 03, 2024
Is Low-Quality AI Translation Hurting Your Website’s SEO?

Explore the potential downsides of poor quality AI website translation and learn how to balance technological innovation with human expertise to enhance your SEO and global reach.