MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
5 Tips for Global Business Success
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By: MotionPoint
March 18, 2016
5 Tips for Global Business Success

With these five powerful pointers, your company can smartly court, and convert, new customers in international markets.

International Business Strategies
7 Insights to Make Global Growth Easy
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By: MotionPoint
March 17, 2016
7 Insights to Make Global Growth Easy

MotionPoint’s new e-book helps you understand global markets, cultures, politics and customer expectations.

International Business Strategies
3 Must-Watch Online Trends for Global Retailers
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By: Dominic Dithurbide
March 08, 2016
3 Must-Watch Online Trends for Global Retailers

Which digital trends should inform your company’s global expansion efforts? Learn more in our exclusive report.

International Business Strategies
When Should You Remove a Best Practice from Your Global Site?
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By: MotionPoint
March 07, 2016
When Should You Remove a Best Practice from Your Global Site?

Hint: Probably never. Discover how one retailer lost big when it removed a MotionPoint-exclusive traffic- and revenue-generating best practice from its localized website.

International Business Strategies
5 Smart Ways to Identify Ideal Global Markets
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By: Reagan Evans
March 03, 2016
5 Smart Ways to Identify Ideal Global Markets

Connecting with overseas customers starts by finding the right markets for your company to target. These tips can help.

International Business Strategies
Want to Supercharge Global Sales? Sell Like A Local
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By: Dominic Dithurbide
February 26, 2016
Want to Supercharge Global Sales? Sell Like A Local

Ignoring locally-preferred payment options often means lost sales in global markets. Learn why, and discover several online payment trends, in our exclusive report.

E-Commerce
Fashion E-Commerce in Global Markets Lives and Dies by Seasonality
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By: Reagan Evans
February 16, 2016
Fashion E-Commerce in Global Markets Lives and Dies by Seasonality

To survive in international markets online, apparel and accessory brands must understand their customers’ season-driven shopping.

International Business Strategies
Courting Online Hispanics on Valentine’s Day
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By: Dominic Dithurbide
February 10, 2016
Courting Online Hispanics on Valentine’s Day

Your e-commerce site is ready for Valentine’s Day—but it’s missing the mark if it’s not serving the thriving U.S. Hispanic market.

International Business Strategies
The Survival Guide to Entering Emerging Markets
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By: Reagan Evans
February 08, 2016
The Survival Guide to Entering Emerging Markets

Retailers, gain insights into overseas emerging markets—and how to engage new customers online—with these tips.

International Business Strategies
Infographic: Sky-High Stats for Travelling Hispanics
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By: Dominic Dithurbide
February 01, 2016
Infographic: Sky-High Stats for Travelling Hispanics

A new MotionPoint infographic illustrates how airlines can greatly boost engagement and ticket sales by launching localized mobile websites.

Marketing Strategies
4½ Trends That Can Help You Sell Products Across the Globe
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By: Reagan Evans
January 27, 2016
4½ Trends That Can Help You Sell Products Across the Globe

There’s never been a better time to launch localized websites in new international markets. Discover how a convergence of trends can make online expansion easier—and more profitable—than ever.

International Business Strategies
Social Media Marketing in Russia (Part 2 of 2)
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By: MotionPoint
January 13, 2016
Social Media Marketing in Russia (Part 2 of 2)

Discover which Russian social networks generate the greatest marketing results—and how Facebook may provide a powerful gateway for wooing affluent customers—in the second part of our exclusive report.

International Business Strategies
Prepping for 2016: Emerging Mobile-First Markets
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By: Dominic Dithurbide
January 10, 2016
Prepping for 2016: Emerging Mobile-First Markets

Global smartphone use is hitting stratospheric heights. But where is this powerful—and profitable—growth taking place? Here's our exclusive report.

International Business Strategies
Social Media Marketing in Russia (Part 1 of 2)
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By: MotionPoint
January 06, 2016
Social Media Marketing in Russia (Part 1 of 2)

Russia is home to a thriving online culture—especially on social media. In fact, one network is the fifth most-visited website on the planet. Learn more in this blog series, penned by our Russian market expert.

Marketing Strategies
Prepping for 2016: Improving the Reputation of Your Localized Sites
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By: Reagan Evans
December 30, 2015
Prepping for 2016: Improving the Reputation of Your Localized Sites

These days, companies cannot achieve sustainable success by simply launching localized sites in international markets. Businesses must provide linguistically- and culturally-authentic interactions. Learn how, in this report.

Europe
Black Friday and Cyber Monday in the EU
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By: Dominic Dithurbide
December 04, 2015
Black Friday and Cyber Monday in the EU

Americans aren’t the only shoppers going bonkers for November sales events. Black Friday has gone global. Read MotionPoint’s exclusive data and analysis.