Let’s Get Lexical
Most times, one Spanish website can effectively serve every Spanish audience. But in some cases, subtle linguistic differences can greatly impact conversion and revenue.
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Why URL Optimization Matters For Global Markets
For years, SEO experts have touted URL optimization as a best practice. Learn how this ethos applies to localized content on international websites—and how it boosts conversion rates and revenue.
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Three Critical Ingredients To Make Your Global Sites Succeed
Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations—after all, they performed their due diligence and launched a localized website in the market’s preferred language. What went wrong?
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Empowering Users Is Key to Improving Global Site Conversions and Value
How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.
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To Go Across the Globe, You Must Go Across All Screens
Global smartphone adoption is skyrocketing. What’s the smartest way to ensure that a company’s localized content displays accurately across all digital channels?
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E-commerce Experiences Double-Digit Growth As More Online Retailers ‘Go Global’
Retailers say up to 30% of their online revenue now hails from global customers. Learn how to make localized domestic and international retail sites a success for your organization.
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Companies Get Results With Mobile Sites for U.S. Hispanics
Discover how Spanish-language mobile websites boosts traffic, engagement and revenue for companies in several industries. Is your company ignoring a thriving opportunity.
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Smartphones: The Secret Weapon for Winning Global Consumers
M-commerce is outpacing traditional e-commerce by three-to-one. If your expanding organization neglects the mobile web, it’s missing where the action is. Here’s a primer.
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Luxury E-Commerce: 4 Top Emerging Markets for Expanding Brands (Part 2)
Luxury e-commerce sales will reach $21 billion by 2020. Discover four markets that are largely untapped by the online luxury industry, and a have demonstrated appetite for online shopping.
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Luxury E-Commerce: 4 Top Emerging Markets for Expanding Brands (Part 1)
Luxury e-commerce sales will reach $21 billion by 2020. Discover four markets that are largely untapped by the online luxury industry, and a have demonstrated appetite for online shopping.
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Five Critical Ingredients for Successfully Launching a Global E-Commerce Site
Here a few tips to consider when expanding your online business to new markets, communicating with international customers, and fulfilling their cross-border orders.
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Meet the ‘V4’—Four Emerging Markets That Can Boost Your Company’s Growth
The V4 represents the fifth-largest economy in Europe and the twelfth-largest in the world. Discover how your company can engage this thriving market with localized online experiences.
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What Can Your Company Learn from Disney’s Newest Theme Park?
Shanghai Disneyland will be the crown jewel in the resort’s offerings when it debuts. Organizations expanding overseas can learn from Disney’s eye for detail and cultural sensitivity.
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Cross-Border E-Commerce Is Thriving. Is Your Site Doing It Right?
Judicious expansions into new markets gives companies ample time to generate ROI, and learn the nuances of international marketing. We provide some best practices that can lead to success.
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Russia Becomes an Ideal Market as E-Payment Options Mature
Our thorough analysis of the region, and the positive changes we’re seeing in its economies and policies, lead us to be quite bullish on Russian and the CIS.
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As Global Shipping & E-Commerce Heats Up, Learn From This Trailblazer
Beleaguered European companies are looking across borders to engage consumers with more disposable income. Discover how one online retailer wins customers around the world.
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