We researched many vendors prior to partnering with MotionPoint, but none of them offered the same fluid, flexible solution and ease of translation. We appreciate their dedication, commitment and attention to detail.
Executive at a $450+ million
health insurance provider
The Solution
MotionPoint’s solution required less than five hours of IT effort to implement, and took only 90 days to localize the customer portal and other sites. One impressed executive called our fully turn-key solution “magical.”
They said the company specifically benefitted from these MotionPoint capabilities:
Translation Accuracy: MotionPoint’s translations met the customer’s high expectations for technical accuracy, nuanced localization of medical terminology, and meticulous replication of the company’s brand voice in Spanish.
Compatibility with Secure Web Applications: MotionPoint seamlessly detects, translates and reintegrates localized text in the customer’s secure web applications. Our solution deftly detects and translates its dynamic content, too.
World-Class Security: MotionPoint completes annual independent assessments to ensure compliance with security standards such as HIPAA and others. Our solution does not see or store customers’ personal information.
Omnichannel-Ready: MotionPoint uses translation memory—a database that stores every translated phrase of the customer’s project—to localize the customer’s offline documents, which reduces translation costs.
The Outcome
With the insurer now using MotionPoint’s proxy-based solution:
- It presents a consistent, regulatory-compliant localized CX across digital channels
- Spanish-speaking customers manage their accounts via the secure portal, increasing engagement and retention
- It benefits from effortless upkeep that requires no involvement from siloed departments
- It distinguishes itself from competitors
The insurer now leverages MotionPoint’s solution to keep its Spanish CX seamlessly up-to-date and operational—which will include an upcoming platform migration from its current CMS to Adobe Experience Manager.